Mobile First? Not So Fast—Consider the Journey

While there are good reasons to make mobile a priority—from the 50% increase in travel-related searches on mobile to improved search rankings to controlling design costs—the perception that everything is mobile or mobile only, is misleading. In fact, what’s more common is using multiple devices during the day and for adults to choose the best device based on their objective.

The previous is an excerpt from a blog post first published on Nov. 7, 2017 on  Wilson Advertising, Mobile First? Not so Fast—Consider the Journey.

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