Influencer marketing done well can be a powerful tool, effectively scaling targeted messages to levels that could only be dreamed of decades ago. According to a study by RhythmOne, “destination and tourism brands’ earned media value is $12.50 for every $1 spent” on influencer marketing.
So how do you do it well and achieve a similar return on your investment? The key is to define success upfront, then create a strategy and plan of action.
The is excerpt taken from Wilson Advertising, Influencer Marketing for Destinations, was first published on Dec. 6, 2017.
While the technology that delivers the marketing message might change, the principles behind what makes it work have not. See how the most recent changes in marketing parallel those of previous generations and lessons that transcend the time. Insights from the Real ‘Mad Men‘ was first published by Wilson Advertising on Aug. 4, 2017.
Insights from the Real ‘Mad Men’
“If you build it, they will come,” was a great line for a movie, but it’s a hopeful strategy at best. With so many things competing for our time, hoping you break through the noise isn’t a strategy at all. Building an audience is a proactive approach that connects your brand with the customer, and it’s happening all over. See how three companies built their audience first, then moved them to their destination.
Read more in the complete post, published on the Wilson Advertising blog on 6/29/2017.
The First Step to Creating a Destination? Building an Audience.